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Start a Namkeen Factory

Thursday, June 7, 2018

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Start a Namkeen Factory. Salted Packaged Food Industry, Indian Snacks and Namkeen (Dalmoth, Bhujia, Chana Chur and Khatta Meetha) Manufacturing Project

 

Namkeen is the Hindi word used to describe a savory flavor. The word namkeen is derived from the word Namak (meaning salt). Namkeen is also used as a generic term to describe savory snack foods. Both black and regular white salt are used in Indian cooking, which gives it the salty flavor many people like. Other namkeen snacks common in Indian cuisine include khaara, farsan, chivda, sav, chips and bhujiya. Namkeen of Indore and Ratlam are two snacks that are very well known for their tastes.

Dalmoth, Chanachur & Bhujia are the important names of salted snacks.  These are very tasty and flavoring.  These are used during tea and drink hours.

Dalmoth is a traditional namkeen, dry snack, it is one of popular snack in North India made from fried lentils, nuts, spices and sev. Dal moth is a mixture of fried lentils, nuts, Indian spices with some tangy and spicy flavors. In Gujarat, during the Diwali festival, people made it at home and celebrate the festival of joy.

Bhujia is made all over India and eaten as a snack in almost all parts of the country. Bikaneri bhujia, often simply called bhujia, is a popular crispy snack prepared by using moth beans and besan (gram flour) and spices, originating from, Bikaner, a town in the western state of Rajasthan in India. Light yellow in colour it is famously known to have been first prepared in Bikaner, and over the years has not just become a characteristic product of Bikaner, but also a generic name. Each variety prepared by large scale manufacturers also go through a rigorous testing procedure.

Chana Chur is essentially a mixture of two or more components, it is a similar product to Bombay Mix.

Khatta Meetha is a savoury sweet and tangy snack made of fried or shallow fried puffed or flattened rice (Murmura, Poha), sev and Gathia. It is the best option to snack on between meals or during your afternoon or evening tea.

As foods category is growing in India, several food companies are capturing salty snacks market. Around 1,000 snack items are sold in India spanning various tastes, forms, textures, aromas, bases, sizes, shapes and fillings. Some 300 types of savories are sold in this country and overall snack product market (inclusive of sweetmeats) is estimated at Rs.25, 000 crore. The branded segment is increasing at the rate of 25 per cent/annum whereas the entire market is growing at the rate of 7 per cent. Namkeen is a product which is essentially known for three important things a) Taste b) Quality c) Variation.

The Indian Food Industry is one of the fastest growing segments in Indian economy. Within the food sector itself, the RTE including Namkeen & Mithia holds the biggest share. This segment has the maximum value addition, not just in monetary terms but also at adding shelf life to the product or ensuring that there is reach from Farm to Fork.

Now Namkeen is well known to each and every part of our geography. South and North East part of India has good demand of Namkeen because of mix culture. Due to employment and business opportunities, north and west side people spread over the whole country, settled along with food habits and culture. Now people are more inclined towards Namkeen and potato chips. Even North East region is also having different requirement of Indian snacks, namkeens and pasta.”

Namkeen consumption is high in Western and Northern states of India and even Southern states have picked up on consumption rate. Also the trend has shifted to using modern technologies from traditional methods. Products like bhujia, chana-chur, and dal month are well known in India and overseas as well. Disposable income mixed with a fast-paced lifestyle have led to an extensive growth in this sector. From tea time to fulfilling the small hunger, snacks and namkeens are the best choices and in India, it has the most demand.

Snacking is considered as the routine habit in India between meals or in place of a meal. Snack food generally comprises ready-to-eat mixes, chips, namkeen and other light processed foods. The market for such snacks has undergone significant change over the past two decades with the entry of various multi-national and regional players along with their distinctive brands and flavors. The Indian snacks market has witnessed a steady growth with the shift in consumption pattern. This increasing consumption of snacks is influenced by various factors. Increasing per capita income of people living in urban, semi-urban and rural regions of the country is among the major factors driving consumption of snacks.

Namkeen is the dominant segment, followed by the Extruded Snacks. The market is also segmented into organized and unorganized sector of which unorganized is the dominant market.

The India Snacks Market will be more than INR 1 Billion by the end of 2024.

The future of India Snacks Market can be judged from the fact that this industry is expected to grow with double digit CAGR for the time frame of 2018 to 2024. India snacks market is dived between organized players and unorganized market. At present Unorganized market is dominating the India snacks market. But this scenario is expected to change during the forecast period of 2018-2024. India Snacks Market is growing due to following factors Lifestyle Changes, Rising Urbanization, Growing Middle Class Population, Local Availability and Availability of Snacks in Small Package Size, Low Price and Company's Strategies to focus on regional taste.

There is a large number of players working in the Indian snacks market. Their presence is limited within a town, city or a particular area. They do not think too much for expansion. As a results, their main focus to develop snacks items according to the consumers taste in a particular area. This helps them to be popular in that region. Also their products are low priced compared to organized players.

Namkeen has the Highest Market Share in India Snacks Market

India snacks market is segmented into Extruded Snacks, Chips, Namkeen and Others. In terms of market value share, Namkeen has the highest market share compared to all other segments Extruded Snacks, Chips and Others. At present, in both organized and unorganized market, Namkeen is the leading segment.

Few Indian major players are as under:

·         Aakash Global Foods Pvt. Ltd.

·         Bakeys Foods Pvt. Ltd.

·         D F M Foods Ltd.

·         Frito-Lay India

·         Gopal Snacks Pvt. Ltd.

·         Haldiram Foods Intl. Ltd.

·         PepsiCo India 

   

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