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Hygiene is an essential component of healthy living, integral to achieving health and preventing disease. Not just selecting the right food choices but also cooking & consuming them in a hygienic way is equally important in preventing the infectious diseases. Adopting hygienic practices and promoting hygiene in the community, schools and workplace prevents innumerable infectious disease. The hygiene-related products are an important part of our daily life. These products promote a hygienic lifestyle. These include automatic deodorizers, tissue paper, eco friendly tissues and towels, disinfectant and sanitizers. The major hygiene products tissues include facial tissues, toilet rolls, napkins and serviettes, kitchen towels, cleaning solutions, hand sanitizer, wet wipes, liquid handwash etc.

Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. The FMCG sector consists of four product categories, which includes Household Care, Personal Care,Food & Beverage. The personal care covers Oral care, hair care, skin care, personal wash (soaps); cosmetics and toiletries; deodorants; perfumes; feminine hygiene; paper products.The Indian FMCG sector with a market size of US$14.8 billion is the fourth largest sector in the economy. The FMCG market is set to double from USD 14.7 billion in 2008-09 to USD 30 billion in 2012. FMCG sector will witness more than 60 per cent growth in rural and semi-urban India by 2010. Indian consumer goods market is expected to reach $400 billion by 2010.Hair care, household care, male grooming, female hygiene, categories are estimated to be the fastest growing segments. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates.

A rapid urbanization and awareness of hygiene among lower middle class and country side women have accelerated the growth of this sector. The tissues and wipes market is growing at around 12% per annum. Baby wipes market will expand at a much higher rate at 20% per annum due to the presence of multinationals and their marketing drive.

The potential for growth in the personal care hygiene sector is huge. The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income are some of the key social drivers thus giving a strong signal to the possibility of Indian personal care industry realizing its huge potential in the near future.

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