Stationery, Stationery Products, Pens, Pencils, Ink Pads, Staplers, Glue Pen, Pencil Boxes, Geometry Sets, Desk Accessories,Exercise Note Book,Files,School Stationery,Office Stationery,Writing Instruments,Envelope,All Pin,Ball Pen and Refills Projects
Stationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc. With the opening up of the economy, the top, and not only premium products, entered the market while high priced ones are being sold in small, unassuming way-side stores. One thinks of any global brand and it is here. These include designer and status symbol pens, be it Parker, Cross, Mont Blanc or Cartier.
The market for writing pens is estimated at 1600 to 2400 million pieces a year. By value, the total market for writing instruments is estimated at Rs 22 billion and is growing at around 8 to 9% annually. The informal sector's contribution to the market is placed at over Rs 6.6 billion or 30% of the total market by value and 65% by quantum. While by numbers the low-end market accounts for 90%, the premium and top-end segment accounts for less than a percent. The balance is accounted for by the moderately priced mid-priced products.
The global market in writing instruments is estimated at about USD 38 billion, of which global pen market accounts for nearly USD 30 bn. The Indian market size is relatively small. In terms of quality of pens, India ranks amongst the best in the world, well ahead of even China. However, India's export market is abysmally low at Rs 2 billion, while China exports Rs 50 billion worth of pens every year. Corporate gift segment in India is valued over a billion, growing at 15%.
The Indian market consists of around 15 large scale, 100 midsize and 900 small scale manufacturing units. These units have a combined production capacity of over 10 million pieces a day.
About 80% of the revenues of the pen industry in India comes from pens with a price range of upto Rs 15. A small percentage of pens is priced in the range of Rs 100 to Rs 300 and miniscule of the market is contributed by the super-premium segment in which the price tag goes to as high as Rs 100,000 or more. While the market for lower price range (up to Rs 15) is growing at a rate of 7 to 8% annually, the market for pens above that range is growing at 8 to 10%. The rate of growth of high priced writing instruments is much higher - basically because of a small base. There is, nevertheless, in the recent period, a price upgradation in evidence at the low-end. As the market is developing in the new ambience, the products are getting upgraded.
The market is segmented broadly into products required by (a) young students (many of whom depend only on pencils and ball point pens), (b) frequent users (in offices, commercial and public establishments), (c) occasional users (like housewives and literate manual workers). While India's literacy rate is low, all literates do not use ball or fountain pens, if at all, only occasionally. Obviously, the per person usage is limited mainly to (a) and (b) segments. The usage norms differ from function to function; even as it does from one person to another and certainly from one segment to another.
The students account for 55 to 60% of the off-take followed by executives at 20-25% and other multilevel users accounting for 15 to 20% of the market.
The existing scenario gives an indication that the market in being dominated by the ball point pens, which accounts for 70% of the total demand for pens in India, followed by gel pens (20%), fountain pens (4%). The rest accounts for only 6% of the market. A majority of users, 85%, use blue ink, while black, red and other colour inks are used by about 15%.
The major players in India include Luxor Writing Instruments, Cello, Reynolds, Add Pens, Goldmate, Today's Writing Products, Rotomac Pens, Stic Pens, Linc Pens & Plastics, GM Pens International, Flair Pen.
We can provide you detailed project reports on the following topics. Please select the projects of your interests.
Each detailed project reports cover all the aspects of business, from analysing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential, negotiating with collaborators, investment decision making, corporate diversification planning etc. in a very planned manner by formulating detailed manufacturing techniques and forecasting financial aspects by estimating the cost of raw material, formulating the cash flow statement, projecting the balance sheet etc.
We also offer self-contained Pre-Investment and Pre-Feasibility Studies, Market Surveys and Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Selection of Plant and Machinery, Manufacturing Process and or Equipment required, General Guidance, Technical and Commercial Counseling for setting up new industrial projects on the following topics.
Many of the engineers, project consultant & industrial consultancy firms in India and worldwide use our project reports as one of the input in doing their analysis.
We can modify the project capacity and
project cost as per your requirement.
We can also prepare project report on any subject as per your requirement.
Products & Services
Others
|
Contact Us
|
My AccountHelp |
Payment Options
We Process |
Google Search
Search projects
Project List
» Complete Project Reports List
Subjects
Abrasive, Asbestos, Cement, Refractory Products, Gypsum, ...
Activated carbon, Granular Activated Carbon (GAC),Activat...
Adhesives, Industrial Adhesive, Sealants, Glues, Gums & B...
Alcohol Projects
Alcoholic and Non Alcoholic Beverages, Drinks Projects
Aluminium and Aluminium Extrusion Profiles & Sections, Al...
Automobile industry, Components, Spares, Parts, Automobil...
Bakery & Confectionery: Bakery Products, Confectionery Pr...
Bamboo and Cane based projects
Banana Products: Banana Flavour, Banana Puree, Banana Bas...
Beer and Wine Industry, Winery Project, Grape Wine Projec...
Bicycle, Bicycle Industry, Bicycle Parts, Bicycle Assembl...
Biochemical Projects
Biotechnology, Bio-Technology, Industrial Biotechnology, ...
Cashew Products and Projects
Ceramic and Ceramic Products, Industrial Ceramic Products...
Cereal Processing (Rice, Dal, Pulses, Oat, Wheat), Sugar ...
Chemicals,Chemicals Organic, Chemicals Inorganic, Zeolite...
Coal and Coal by Products, Coal Tar, Coal & Coke, Fossil ...
Coconut and Coconut Products, Coconut Oil, Desiccated Coc...
Cold storage, Controlled Atmosphere Storage, Multipurpose...
Computer Products and Information Technology (IT) Based P...
Construction & Building Materials Projects
Construction Chemicals Projects
Copper and Copper Products and Projects
Cosmetics, Perfumery Compounds, Flavours & Essential Oils...
Disinfectants, Pesticides, Insecticides, Mosquito Repelle...
Dye and Pigment Intermediates, Acid Dyes, Basic Dyes, Dye...
Eco Friendly, Recyclable and Biodegradable Products and ...
Edible Oils Projects
Edible Oils, Non Edible Oils, Fats, Vegetable Fats and Oi...
Electrical, Electronic Industries and Power Projects
Electroplating, Metal Polishing, Anodizing, Phosphating M...
Engineering Goods Projects
Essential Oils, Phytochemicals, Aromatic Chemicals, Aroma...
Export Oriented Units, Projects (100% EOU)
Fast Moving Consumer Goods (FMCG) Products and Projects
Ferro Alloys, Manganese Alloys (Ferro Manganese, Silico M...
Fertilizers, Fertilisers, Inorganic Fertilizers (Mineral ...
Fisheries and Aquaculture, Aquaculture, Fish and Marine P...
Food Processing and Agriculture Based Projects, Snack Foo...
Food Processing Industries, Food Technology, Food Science...
Food Processing Industry, Bakery, Wine, Distillery, Beer,...
Fruits and Vegetables Processing, Dehydration, Canning & ...
Ginger Cultivation, Ginger Processing and Ginger Products...
Glass, Flat Glass, Art Glass, Hollow Glass, Automotive G...
Gum Rosin and its Derivatives Projects
Health Care Projects
Herbs and Herbal Based Products, Ayurvedic Medicines, Cos...
High Tech Projects
Highly Demandable Herbs, Medicinal Plants Projects
Highly Profitable Industries (Consumer Products) Projects
Hospital, Specialized (Super Speciality) Hospitals, Healt...
Hotel and Hospitality projects
Hygiene products and Projects
Import Substitute Projects
Industrial Gases Projects
Infrastructure Projects
Inks, Lithographic Inks, Gravure Inks, Flexographic Inks,...
Intermediate Chemicals, Processing Aids, Antifoam Emulsio...
Jute & Jute Based Projects, Oil, Coir, Shopping Bags Proj...
Leather, Leather Goods and Leather Tanning, Finished Leat...
Leisure & Entertainment Projects
Livestock Farming, Development (Cow, Sheep, Pig, Goat, Bu...
Maize, Corn and Its Products, Starch, Glucose, Oil Projects
Meat, Chicken, Egg, Pork, Fish Processing Projects
Mechanical, Engineering, Automobile Industries, Metal, Me...
Medical Plastics, Disposables Projects
Milk & Dairy Products, Butter, Cheese, Milk, Ghee, Ice Cr...
Minerals, Marble, Granite, Gypsum, Quartz, Talc, Mica Pro...
Mining, Quarrying, Mineral and Ore Processing, Coal, Iron...
Miscellaneous Projects
Mosquito, Insects repellent mat, mosquito repellent liqui...
New Projects
Non-Ferrous Metals Projects
Packaging Industry, Beverage Can, Bottles, Blister Packs,...
Packaging, Holograms, Printing, Publishing, Screen Printi...
Paints, Pigments, Enamels, Varnishes, Solvents, Thinners,...
Paper Industry, Paper & Paper Board, Paper & Allied Produ...
Petrochemicals Projects
Petroleum and Petroleum Products, Refining, Greases, Lube...
Pharmaceutical, Drugs, Fine Chemicals,Bulk Drug Intermedi...
PIPE & TUBES Projects
Plantation, Agro Based, Farming, Cultivation, Ginger, Pig...
Plantation, Cultivation Projects
Plastics, Polymers and Resins, Polypropylene (PP), Polyst...
Potato Processing, Potato Based Products, Potato Chips & ...
Power Project, Power Generation Plants, Hydro electric Po...
Printing Projects, Technology, Flexography, Foil Stamping...
Readymade Garments, Textile & Textile Auxiliaries, Hosier...
Renewable Energy, Non-conventional Energy, Solar Energy, ...
Rice Husk, Rice Hull, Rice Husk Ash (Agricultural waste) ...
Rubber & Plastic Industries, FRP Products, Polymers, PET,...
Rubber and Rubber Products, Rubber based Industries, Natu...
Service Industries Hospital, Amusement Park, Water Park B...
Setting up of Educational Institutes, New Colleges, Unive...
Small Scale Industries (projects with low investment) Pro...
Soap, Detergents, Surfactants, Cleaners, Cleaning Powder,...
Stationery, Stationery Products, Pens, Pencils, Ink Pads...
Steel and Steel Products, Iron and Steel, Ferrous Metals ...
Synthetic Resins Projects
Tamarind and Tamarind Based Products (Tamarind Juice Conc...
Terpene Resin, Poly Terpene Resins Projects
Textile Bleaching, Dyeing, Printing And Finishing, Textil...
Tobacco, Pan Masala, Khaini, Gutkha, Supari, Zarda, Mouth...
Tomato Products: Tomato Juice, Tomato Puree, Tomato Ketch...
Township, Residential Complex, Shopping Arcade, Cinema Ha...
Transformer, Distribution Transformer, Electrical Transfo...
TURPENTINE and its Derivatives Projects
Waste Management and Recycling, Industrial Waste Manageme...
Water Industry (Distilled water, Packaged Drinking water,...
Wax and Polishes, Wax, Bee Wax, Shoe Polish Wax, Paraffi...
Wire & Cable Projects
Wood and Wood Products, Plywood, Board, Particle Board, W...
Wood Derivatives, Lignin and its Products and Projects